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Official: Triumph To Launch Motorcycles In India


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#1 Revmaster

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Posted 28 June 2011 - 04:39 PM

We're the first to report it officially. Here's the press release:


Triumph motorcycles to enter Indian market






  Iconic British motorcycle manufacturer Triumph has announced its intention to enter the Indian market

  

  First established in 1902 and now based in Hinckley, Leicestershire, UK Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world. For many years Triumph has produced a wide range bikes which perfectly blend design, character, charisma and performance. At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.

  

  The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple, the award-winning Daytona 675 supersport machine and the recently launched Tiger 800. Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge.

  

  Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

  

  Commenting on Triumph’s entry to the Indian market Nick Bloor, CEO of Triumph Motorcycles, UK said   “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

  

About Triumph  First established in 1902 and now based in Hinckley, Leicestershire, Triumph Motorcycles is the largest British-owned automotive manufacturer, producing around 50,000 bikes per year.

  

  With an impressive 2011 product portfolio in place, including two brand new adventure bikes, and a strong future model development programme in place, Triumph is set to continue to enhance its status in the market place.

Triumph currently employs around 1,200 personnel worldwide and has offices in the UK, America, France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors.

  

  Triumph has manufacturing facilities in Hinckley, Leicestershire and Chonburi, Thailand.

  

  

Key Personnel  

  Steve Sargent, Director of Emerging Markets

  

  Steve is an alumnus of Harvard Business School and the University of Wales College, Cardiff.

  

  Steve first joined Triumph Motorcycles in 1994 in the Purchasing function. In 1999 he relocated to Kuala Lumpur to set up a regional purchasing office.

  

  In 2001 Steve moved over to Thailand to setup Triumph’s first manufacturing facility and since then has been Managing Director for the Thailand operations which comprise of 3 factories.

  

  

  Ashish Joshi, Managing Director - India

  

  Ashish received an MBA from London Business School and an engineering degree from National Institute of Technology, Nagpur. He is also an alumnus of IMT Ghaziabad.

  

  Ashish started his career as an Engineer Trainee with Essar Steel and joined Royal Enfield in 1998.

  

  At Royal Enfield he was involved in Sourcing, Sales, and Marketing and Product Management functions before relocating to London in 2003 to set up the business for Royal Enfield in Europe.

  

  Till recently he was heading European operations for Royal Enfield and has hands on experience of market entry and establishment of motorcycle businesses in various countries of Europe and Asia.

  


#2 NikhilB

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Posted 28 June 2011 - 04:48 PM

Cool...

Keenly awaiting model lineup...
Although I suspect they won't begin assembly operations here any time soon... Maybe >800cc bikes for now.... (I hope to be proved wrong)
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#3 nfsnfs

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Posted 28 June 2011 - 05:06 PM

Tiger 800 looks bullet proof  B) . Nice to see a flood of motorcycles .

Yet to see discounts and freebees on motorcycles .

When a 3-4 lakh passenger car have discounts ranging from 10- 50 - 70 thousand rupees .We dont have even have a single rupee discount on new bikes costing lakhs of rupees and no freebees also . :unsure:.

Its a take it or leave it ,dont care attitude !

#4 satyenpoojary

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Posted 29 June 2011 - 10:29 AM

How I wish(ed) that the Tiger800xc to be launched at 6ish :D

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#5 Revmaster

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Posted 07 July 2011 - 05:15 PM

Triumph Timeline 1887 – 2011

  

1887: Triumph Cycles Co. founded in Coventry, England making bicycles.

  

1902: First motorised Triumph is produced.

  

1907: Jack Marshall and Frank Hulbert finish second and third in the first ever Isle of Man TT race on single-cylinder Triumphs.

  

1908: Marshall wins the single-cylinder class in second ever Isle of Man TT.

  

1910: Triumph invents the ‘free engine’ device, so  that their machines can be started with the bike on the main-stand,  rather than bump-starting.

  

1914: The British Government orders the Type H for  dispatch riders at the front during World War I where despite the  atrocious conditions it is known affectionately as ‘The Trusty’.



1920: Type 550cc SD launched – the first Triumph to  feature a chain-driven rear wheel. Meanwhile the 500cc ‘Riccy’ collects  many world speed records including the flying mile with a terminal  velocity of 83.91mph.

  

1937: Re-vamped single-cylinder Tigers launched as is the 498cc Speed Twin T100.

  

1940: Triumph factory destroyed during the Blitz on Coventry in November.

  

1942: New factory in Meriden opens.

  

1949: Original 6T Thunderbird launched as Triumph enters the American market in the late 1940s

  

1950: Triumph sold to BSA.

  

1954: 199cc Tiger Cub and Tiger 110 launched

  

1956: Johnny Allen sets a new unofficial world  motorcycle speed record of 214.5mph on the Bonneville Salt Flats using a  streamliner powered by a 649cc Triumph engine.

  

1959: Original 650cc parallel twin T120 Bonneville launched



1963: Steve McQueen attempts to leap to freedom on a 1961 TR6 in the classic film ‘The Great Escape’.



1969: Riding a Bonneville, Malcolm Uphill achieves  the first ever 100mph lap of the TT course on a production machine on  his way to winning the Production 750cc race.



1971: BSA group records a loss of £8.5 million.



1971-75: The three-cylinder ‘Slippery Sam’ wins the  Production TT five years in succession – the only machine to win five  consecutive TT races.

  

1973: In a Government-sponsored move, a new company –  Norton-Villiers-Triumph is formed. Meriden workers begin a two-year  ‘sit-in’ when they’re told Triumph production is to move to the BSA  factory in Birmingham.

1983: The Meriden factory closes its doors. John Bloor purchases the intellectual rights to the Triumph name.

  

1984: The old Meriden factory is demolished and a  housing estate built in its place – links to Triumph’s history are  retained via some road names bearing the names of some of the firm’s  most famous motorcycles.

  

1985: Research and Development for the new Hinckley  Triumph era begins with a close-knit team at Unit 14, Bayton Road,  Exhall, Bedworth

  

1987: The first of the new breed of Hinckley Triumph  motors is run on a test stand – a 1200cc four-cylinder with DOHC,  liquid-cooling and four-valves per cylinder.



1988: A 10-acre site is purchased on Jacknell Road,  on the Dodwells Bridge Industrial Estate in Hinckley, Leicestershire.  Production equipment and tooling is ordered.

  

1990: The re-born Triumph Motorcycles is launched to the press on 29th  June indicating their intent to appear at September’s Cologne Show with  the T300 series, a six-bike range based on the ‘modular concept’ of  component sharing.

  

1991: In Triumph Motorcycle’s first year 800 units are sold in the UK alone. Worldwide sales top 2200.

  

1992: The 5000th motorcycle leaves the Triumph factory in October.

  

Daytona 750 and 1000 models replaced by 900 and 1200 long-stroke  versions of the modular motor. The 900 was identical to the Trident and  Trophy, but the 1200 retained the high-compression pistons and high-lift  cams of the Daytona 1000 to produce a claimed 147bhp at the crank.

  

Triumph Tiger also launched. All these models are launched at the  annual Motorcycle Show at the NEC in Birmingham in time for the 1993  model year.

  

1993: The 10,000th Hinckley Triumph is  produced in July. In-house paint and plating department introduced: a  huge investment which ensures tight quality control.

  

First Hinckley Triumphs exported to Japan.

  

1994: First Speed Triple produced and backed by a  new national one-make race series: the Triumph Speed Triple Challenge.  The first round is held at Donington  Park and the series attracts big  names thanks to the lure of an £80K prize fund.

  

Triumph launches in Canada at the Toronto Bike Show.

  

A 40-acre site is acquired for development ready for when the time comes that production outgrows Factory 1.

  

At the Cologne Show, the new Thunderbird is launched with many modifications made within the limits of modular production.

  

The Daytona 900 Super III launched featuring some Cosworth parts and a high-compression motor.

  

1995: Triumph re-enters the US market.

  

Workforce is now 300 and production up to 12,000 units a year.

  

New line of clothing and accessories called Triple Connection launched.

  

1996:

A black Thunderbird is the 30,000th Triumph made and is delivered to Australia.

  

1997: T500 series launched, including the updated  T509 Speed Triple and the all-new T595 Daytona. Both are the first large  capacity mass-produced motorcycles to feature fuel-injection. More than  900 pre-orders for the T595 are received.

  

Production passes the 50,000 mark for 35 countries around the world.

  

More than 11,000 fans have toured the Hinckley factory since the tours began in 1991.

  

Nick Sanders sets a new world record for circumnavigating the globe  by motorcycle. He rides a Daytona 900 and takes 31 days, 21 hours to  complete the 18,000 miles.

1999: In October 1996, Triumph began work on a new  sports-tourer – the Sprint ST – which is finally released in 1999,  beating even Honda’s evergreen VFR800 in magazine comparison tests.

  

Heavily-updated Tiger also launched ready for the 2000 model year.

  

2000: Production tops 100,000 since 1990, output now up to 125 units a day.

  

Launch of the new 600cc Supersport machine – the TT600. This is the  first mass-produced middleweight to feature fuel-injection and the  machine wins praise for both the performance of the chassis and helps in  the ultimate development of future supersport models.

  

New 790cc Bonneville twin released in the November.

  

2002: Factory 1 severely damaged by fire on March 15th. The blaze completely destroys the main stores, injection moulding area, chassis and final assembly lines.

  

Almost six months to the day, the rebuilt factory was fully  operational and at that year’s NEC show the new four-cylinder Daytona  600 supersports bike is debuted.

  

2003: Bruce Anstey wins the 600cc Junior TT at a  record race average of 120.36mph on a TT600. Team-mates Jim Moodie and  John McGuinness help secure the team prize. Craig Jones takes a debut  podium for the ValMoto Triumph team at the Donington Park round of the  British Supersport Championship.

  

2004: Triumph releases the 2.3 litre Rocket III – the world’s largest capacity production motorcycle.

  

Craig Jones wins the final round of the British Supersport  Championship at Donington  Park for the ValMoto Triumph team. It’s the  team’s first short circuit victory.

  

2005: Fully-updated fourth-generation 1050cc Speed Triple and second-generation Sprint ST launched.

  

2006: Triumph’s new supersport contender launched – the Daytona 675 Triple.

  

2007: New Triumph Tiger – featuring the 1050cc  three-cylinder motor is introduced. Daytona 675 wins the prestigious  Supertest and Masterbike awards for the first time. Critically acclaimed  675cc Street Triple is unveiled at Tridays festival and goes on to  become the company’s best seller.

  

2008: Production now tops 50,000 units a year. Glen Richards wins the British Superpsort Championship on the MAP Embassy Triumph 675.

  

2009: Triumph celebrates 50 years of the Bonneville.  An all-new 1600cc parallel twin Thunderbird is launched. In June, Garry  McCoy rides his Daytona 675 to third place at the Supersport World  Championship round at Donington Park, the first podium finish at world  level for Triumph in the Hinckley era.

  

2010:

One make race championship, the ParkinGO European Series, is introduced and features Triumph Street Triple Rs. battling it out at world superbike events. New Sprint GT launched in May. 20th anniversary of the re-birth of Triumph celebrated with Triumph Live event at Mallory Park on September 18.

  

2011:

New Tiger 800 and Tiger 800XC released to critical acclaim. 500,000th bike of the Hinckley era, a Speed Triple 1050, assembled and auctioned off for Riders For Health.



#6 NikhilB

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Posted 30 November 2011 - 03:51 PM

Triumph has unveiled their 2012 India Range (Source: ACI)

Triumph's India range includes:
The Bonneville
Posted Image

The Speed Triple
Posted Image

The Street Triple
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The Tiger 800XC
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The Daytona 675
Posted Image

The Triumph Thunderbird Storm
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& The Rocket III
Posted Image

The best news? “Our strategy for the Indian market will be well phased out. The first part of the roll-out plan will be a CKD assembly facility which will enable us to pass on duty-savings to the customer.” - Ashish Joshi, Managing Director Triumph Motorcycles India.

I'm going weak in my knees :D
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#7 rahul_rn

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Posted 30 November 2011 - 04:28 PM

Good news we don't have to go to tractor showroom to get ourselves a rocket.. :P
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#8 j4zb4

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Posted 30 November 2011 - 05:13 PM

Great news...! Any indications of the timelines and prices...?

View Postrahul_rn, on 30 November 2011 - 04:28 PM, said:

Good news we don't have to go to tractor showroom to get ourselves a rocket.. :P

I am fearing we will have to...

#9 NikhilB

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Posted 30 November 2011 - 05:19 PM

View Postj4zb4, on 30 November 2011 - 05:13 PM, said:

Great news...! Any indications of the timelines and prices...?
I am fearing we will have to...

Triumph is expected to display its Indian range at the Jan Auto Expo. Patience is a virtue :)

Tractor showroom? Didn't get you guys...
Isn't it probable that they adopt the same strategy as Harley here?
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#10 j4zb4

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Posted 30 November 2011 - 05:23 PM

^^ The tractor showroom is in jest for the Mahindra tie up rumours... :P

#11 NikhilB

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Posted 30 November 2011 - 06:10 PM

View Postj4zb4, on 30 November 2011 - 05:23 PM, said:

^^ The tractor showroom is in jest for the Mahindra tie up rumours... :P

ah..

I can't think of any reason for them to join hands with an Indian bike manufacturer.

Initially, most of their bikes would be in the >6L range. So, they could start with a small sales & service network in the metros and then slowly expand into the tier II cities.

They also get to control the brand experience of potential customers.
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#12 rahul_rn

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Posted 30 November 2011 - 06:46 PM

well then people who will go to buy a tractor should go for a rocket.. produces more power and mind boggling amount of torque.. :P
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#13 satyenpoojary

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Posted 30 November 2011 - 08:30 PM

Nice! Let see how the price thier machines!

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#14 Silver Phantom

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Posted 03 December 2011 - 12:44 PM

Neat News. Weak in the knees...well probably, but the size range is way off than what i would like to indulge in...
all the machines look like they are in the +500cc range.. what about any news in the 300-450cc range.. any models there??
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#15 rahul_rn

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Posted 03 December 2011 - 01:11 PM

View PostSilver Phantom, on 03 December 2011 - 12:44 PM, said:

Neat News. Weak in the knees...well probably, but the size range is way off than what i would like to indulge in...
all the machines look like they are in the +500cc range.. what about any news in the 300-450cc range.. any models there??

Seriously want a 400 class bike.. 600 wont be in my range.. :(
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