Maruti Suzuki Ertiga Life Utility Vehicle launched @ INR 5.89 lakhs. Images, Design Commentary, Engine Specifications and other details.

| February 15, 2012 | 19 Comments

Maruti Suzuki India Limited launched the Ertiga MPV with a very aggressive price tag today. Now, the carmaker is calling its new MPV as a Life Utility Vehicle which is being abbreviated to LUV – talk about marketing slang. While they may call it whatever they like, it would still remain an MPV. 

Here, we bring to our readers some info on the new product.
Maruti Suzuki Ertiga
To Start with, the Ertiga marks the entry of Maruti Suzuki in the Utility Vehicle segment. The company is calling the Ertiga ‘India’s first compact MUV’. According to Maruti Suzuki, the Utility Vehicle (UV) segment in India accounts for around 14 per cent of the automobile industry. Of this, about 66 per cent are Multi-Purpose Vehicles (MPVs) – the segment where Ertiga is positioned. In the Indian automobile industry, the MPV is the fastest growing sub-segment amongst UVs showing a growth of around 15 per cent in the last four years.

The salient features of the Ertiga MPV are:

     Marks the entry of country’s leading car maker in the Utility Vehicle segment
    A sub-segment created in Utility Vehicles
    Powered by next generation K-series 1.4litre VVT engine, first offering in the Suzuki portfolio to    have this engine
    Reinforces that what is displayed at Auto Expo is launched in India
    Redefines space utilization in compact vehicles
    Built on theme of togetherness
    Fuel efficiency (Indian cycle) Diesel 20.77 and Petrol 16.02 Km per litre
    Compact dimensions for easy parking and maneuver

Built on the central theme of ‘togetherness’, Ertiga has ‘young dynamic confident’ Indian who want to retain individuality yet retain Indian custom of ‘togetherness’ as it’s TG. Here is more on the car’s design:

Exterior
Maruti Suzuki Ertiga
When viewed front on, the Ertiga looks distinctively Suzuki with the grille having a faint resemblance to the one seen on last generation Swift hatchback. The swept back headlights,again, seem to carry hints of those found on Swift hatchback and the creases on the bonnet remind me of the Ritz. Overall, the vehicle looks smart in the front profile but nothing ground breaking here.

Talking about the side profile of the the Ertiga, the front door, again, has more than a hint of the one on the Ritz. It is the rear quarter glass that gives the vehicle a uniqueness to its design. Having said that, I cannot refrain myself from mentioning that the quarter glass does reminds me of Honda Jazz.

Rear profile is where the game changes and how! The only resemblance to the Ritz are the reflectors incorporated in the bumper and the light holder unit for the rear number plate. From behind, the MPV looks unique enough with a well styled hatch and smart tail lamp units.

Overall, we are quite happy about the way the car looks. Nothing path breaking though. Do not expect the excitement that the last generation Swift generated back when it was launched.

Interior
Maruti Suzuki Ertiga
The interior of the Ertiga boasts of an all new three spoke tilt adjustable electric steering wheel unit. There is a certain degree of freshness to the Ertiga’s interior comparing with other Maruti Suzuki cars, but it isn’t exactly very exciting. The interior also features a twin AC, audio system (USB Compatible, 4+2 speakers), steering mounted audio controls, central door locking and keyless entry, multi information display, power windows with auto down and electrically adjustable mirror.
The Ertiga offers a three-row flexi-seating options for 7 passengers (2x3x2) that is easier to operate. The storage space after all 7 seats are occupied is rather less though, with a little over 139 liters. With the last row of seats dropped down, however, the car gets a boot space of 400+ liters.

Engine specs
Maruti Suzuki Ertiga
The Ertiga is the first Maruti Suzuki car to get the all new, reasonably powerful and light weight K-14 VVT petrol engine. The engine produces 95PS of peak power at 6000 rpm and 130Nm of peak torque at 4000 rpm. The petrol engine will deliver fuel efficiency of 16.02kmpl (according to CMV Rule 155 of IDC).

The car is also available with the acclaimed 1.3 litre DDiS Super Turbo diesel engine. With that engine the car will have peak power of 90PS@4000rpm and a top end torque of 200Nm@1750rpm. The Certified fuel efficiency (CMV Rule 155, India cycle) of Diesel Ertiga is a class leading 20.77 km per litre.

Maruti Suzuki Ertiga
Specs:

Engine: 1.4 liter petrol / 1.3 liter Turbo Diesel
Power: 95PS @ 6000 rpm / 90 PS @ 4000 rpm
Torque: 130 NM @ 4000 rpm / 200 Nm @ 1750 rpm
Fuel efficiency: 16.02 kmpl / 20.77 kmpl
Length x Width x Height : 4265mm x 1695mm x 1685mm
Price: Rs 6-8 lakh estimated

Maruti Ertiga prices (Ex-showroom, Delhi) 

Ertiga Lxi/Ldi Vxi/Vdi Zxi/Zdi
Petrol 5.89 lakh 6.60 lakh 7.30 lakh
Diesel 7.30 lakh 7.90 lakh

8.45lakh

The price difference between base and middle level variants of Diesel engined and gasoline engined Ertiga is due to the fact that ABS is standard on LDI and VDI but comes as an option VXI and is absent on LXI. Plus, Maruti might want to price the petrol variants more aggressively owing to the fast dipping sales of petrol engined cars. 

Category: Maruti Suzuki, Maruti Suzuki Ertiga, Recent Launches

About the Author ()

Yatharth is an automotive design student and a keen follower of the happenings in the Indian automotive industry. He has been handed the task of keeping you abreast with the action in the Indian motoring sphere on a daily basis. He skips his breakfasts and ditches his girlfriends for the noble job.

Comments (19)

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  1. super turbo. what is that supposed to mean.

  2. super turbo. what is that supposed to mean.

  3. That is Maruti speak for the Variable Geometry Turbo :P

  4. That is Maruti speak for the Variable Geometry Turbo :P

  5. Anant Bhatia says:

    Differences between Petrol and Diesel versions of the same variant:
    L – 1.41 lac.
    V – 1.30 lac.
    Z – 1.15 lac.

    Are the equipment available different according to Fuel or is it MSIL artificially raising prices of Lower Trim Diesels to promote the Petrol Ertiga? Because if only the engine was different, the price differential across trims wouldn't have had a 20% variance.

  6. Anant Bhatia says:

    Differences between Petrol and Diesel versions of the same variant:
    L – 1.41 lac.
    V – 1.30 lac.
    Z – 1.15 lac.

    Are the equipment available different according to Fuel or is it MSIL artificially raising prices of Lower Trim Diesels to promote the Petrol Ertiga? Because if only the engine was different, the price differential across trims wouldn't have had a 20% variance.

  7. well i knew that part but i meant u guys shud have asked them that question..

  8. well i knew that part but i meant u guys shud have asked them that question..

  9. Rahul Nargundkar . . . well…logically…we should. . .but we were in no mood to get a super reply to this super turbo ques so v never asked :P

  10. Rahul Nargundkar . . . well…logically…we should. . .but we were in no mood to get a super reply to this super turbo ques so v never asked :P

  11. Anant Bhatia says:

    Mr. Chauhan!! You should have corrected me here… there is a very good reason for the higher price differential in L and V variants!! ABS on LDI and VDI is Standard (Well done Maruti) but it is optional on VXI and absent on LXI!

  12. Anant Bhatia says:

    Mr. Chauhan!! You should have corrected me here… there is a very good reason for the higher price differential in L and V variants!! ABS on LDI and VDI is Standard (Well done Maruti) but it is optional on VXI and absent on LXI!

  13. Anant Bhatia well…you do have a very logical point. . . and I will really be honest here. . dont get me wrong but I had a quick glance at your first comment and left it there for a re-look later. . this owing to me between my college lecture and I not wanting to research on the topic then .. . but you seem to have done a pretty nice job of reasoning it out and I want to thank you for pointing this issue out. .this is a very important aspect and should have been there in the article. .will be adding this point to it. . .thanks mate!

    Regards

  14. Anant Bhatia well…you do have a very logical point. . . and I will really be honest here. . dont get me wrong but I had a quick glance at your first comment and left it there for a re-look later. . this owing to me between my college lecture and I not wanting to research on the topic then .. . but you seem to have done a pretty nice job of reasoning it out and I want to thank you for pointing this issue out. .this is a very important aspect and should have been there in the article. .will be adding this point to it. . .thanks mate!

    Regards

  15. good that Maruti came in this segment. very good shape size.

  16. good that Maruti came in this segment. very good shape size.

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