According to an official statement from the company, with the Etios and Etios Liva, Toyota aims to connect with today’s youth. The company thinks that Virat brings to the game all that is represented by the Indian youth of today. Toyota asserts that the brand stands for talent, immense potential and self belief, which is what Virat also stands for.
“I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart” said Virat Kohli about endorsing brand Toyota.
Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.