Virat Kohli Appointed Brand Ambassador of Toyota Kirloskar

| April 5, 2012 | 2 Comments

Virat Kohli Appointed Brand Ambassador of Toyota Kirloskar 
Toyota Kirloskar Motor (TKM) today announced Virat Kohli as its brand ambassador. 
Virat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to today’s youth. 
According to an official statement from the company, with the Etios and Etios Liva, Toyota aims to connect with today’s youth. The company thinks that Virat brings to the game all that is represented by the Indian youth of today. Toyota asserts that the brand stands for talent, immense potential and self belief, which is what Virat also stands for.
“I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart”   said Virat Kohli about endorsing brand Toyota. 
Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers. 
Toyota chooses Virat Kohli as its brand ambassador for promoting its cars and connecting with India’s youth
Toyota, Brand Ambassador, Virat Kohli, Toyota India, Etios, Livairat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to today’s youth. 

According to an official statement from the company, with the Etios and Etios Liva, Toyota aims to connect with today’s youth. The company thinks that Virat brings to the game all that is represented by the Indian youth of today. Toyota asserts that the brand stands for talent, immense potential and self belief, which is what Virat also stands for.

“I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart”   said Virat Kohli about endorsing brand Toyota. 

Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers. 

 

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Dyed-in-the-wool motoring enthusiast and internationally published writer. Been around for a bit to be clued in about the latest happenings in the world of crankshafts and pistons. Movie buff, Steve Jobs worshiper, wanderer and philosopher who loves his scotch. Follow Amit on Twitter @amitchhangani for the freshest auto news, opinions and other random ramblings

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  1. Rajat Mishra says:

    Toyota Kirloskar Motor, said, "Waku Doki is a Japanese phrase, short for ‘Waku Waku Doki Doki’, which literally means 'heightened anticipation and excited heart thumping'. Through ‘Waku Doki’ we are trying to communicate the exhilaration and excitement in people which they feel in their daily lives."

  2. Rajat Mishra says:

    Toyota Kirloskar Motor, said, "Waku Doki is a Japanese phrase, short for ‘Waku Waku Doki Doki’, which literally means 'heightened anticipation and excited heart thumping'. Through ‘Waku Doki’ we are trying to communicate the exhilaration and excitement in people which they feel in their daily lives."

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