Like it or not, we’re all slaves to that shiny, slender brick in our hands. Take that phone away, and we wouldn’t know what to do with our lives within a span of 30 seconds. So while there are isolated groups which are trying to deliberately get away from this electronic epidemic, an overwhelming majority of us have no such intentions. However, personal mobility systems (or cars) with their own, specific infotainment systems are still some distance away from connecting seamlessly with our phones’ operating systems. And that’s where GM think their all new 2016 Spark with its MyLink system shines.
In their latest TV ad spot, GM of UAE shows a bunch of marketing professionals in a meeting room. The host collects the cellphones of the participants on the pretext of keeping things distraction free. He then pranks them by making them believe that their phones have been scrapped, much to their dismay and disturbance. The incident demonstrates how distressed one may get if his phone, which in turn enables connectivity is taken away from him / her.
This is followed by the demonstration of the new 2016 Chevrolet Spark with its Phone Integration Technology, termed as a ‘smarter way to stay connected’. Featuring a responsive touchscreen and seamless integration with modern cellpghones, the Spark’s in-car-infotainment system is presented as a flawless extension of your smartphone for the car. Boasting GM’s innovative MyLink interface, the system apparently integrates with your smartphone immaculately.
We quite like what we see on the car, especially for a model representing the economy segment. Hope you do, too. Here’s the video.