Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster ‘The Lost World: Jurassic Park’ in 1997. Now, the partnership continues the relationship between Universal and Mercedes-Benz after 18 years, as another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World – the new GLE Coupe. Mercedes-Benz India has announced its association with the upcoming action packed, adventurous extravaganza from Steven Spielberg, the Jurassic World. With the film Jurassic World, Universal Pictures and Mercedes-Benz are continuing their long-term partnership.
As part of the retail promotions, Mercedes-Benz India will be organizing exclusive premieres in some markets for the customers. For Indian fans, Mercedes-Benz has introduced a unique opportunity to experience the Jurassic World touch. Customers can test-drive the stylish SUV GLA and lucky winners will stand a chance to drive the GLA to the Jurassic relics. This experience will closely emulate the mood of the movie ‘Jurassic World’.
Mercedes-Benz India will be launching a high decibel marketing campaign marking Mercedes-Benz’s association with the much awaited movie. It is of great interest that some Indian locations are home to the original dinosaur relics from the Jurassic era. India also has one of the highest reserves of dinosaur relics across the world. The marketing campaign is developed considering this extreme rarity and also its direct connect with the movie. A detailed promotional plan has been developed for the GLA. Promotions will be carried out across TV, print, digital and on ground.
This fourth installment in the series will feature appearances by five different models: the GLE Coupe, the G-Class SUV, the Unimog heavy-duty truck, the Sprinter van, and G63 AMG 6×6. During their adventures in the jungles of Jurassic World, the characters played by Chris Pratt and Bryce Dallas Howard put their trust in the off-road capabilities of various Mercedes Benz vehicles.
Jurassic World will be released on June 11 across cinemas in English, Hindi, Tamil, Telugu and Bengali in India.
Check out the Mercedes-Benz GLA in action: