Honda Motorcycle & Scooter India aired its latest campaign for the updated avatar of its highest selling scooter, new Activa 3G. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC showcases the joy and pride of owning the country’s No.1 scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence.
The objective of the campaign is to further strengthen the leadership stance for brand Activa. Launched nearly 14 years ago, Activa has dominated the ATSC segment with 43% market share. Over the years the product has continued to evolve to make the consumer experience better and more rewarding. To further reinforce leadership, Honda has introduced the Activa 3G (Activa 110cc with a new look) for customers looking for a new and fresh design along with some technological updates.
Here is the video of the new TVC:
Expressing his optimistic view, Y. S. Guleria, Sr. Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said that with innovations and improvement in technology, Honda has differentiated itself in terms of product offerings to consumers. With refreshed design, new looks and enhanced technology Activa 3G is sure to win accolades and carve a niche for itself.
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