Hyundai entered the Indian car market with it’s tall-boy hatchback, the Santro. The car looked unlike anything available in the market at that time. However, clever marketing ensured the Korean car maker started on a high and hasn’t looked back since. Where experienced car makers like Honda launched a premium hatchback in the form of the Jazz, which couldn’t sell as expected, Hyundai launched the i20 and it has been a runaway hit ever since.
The Uber cool car is back in its Elite form and has been launched today (Details from the launch event, Here). (If you love to read a book with pictures, Click Here for an image gallery which explains all that is new in the car). Hyundai has also revealed the new commercial for their car, which looks like a sequence from an action movie. It shows a secret agent gone rogue, who is being asked to compromise on something we aren’t sure of. The man however, finds a way to uncompromise in a Hyundai Elite i20. He takes the car around town to say ‘I Quit’ in a novel and an unusually cool manner. Do not try this yourself, if you need to resign from your job, write an email or post a letter.