Toyota to come up with more interesting cars by using new development methods

| April 10, 2012 | 3 Comments

Yesterday, Jap car giant Toyota Motor Corp announced that it has launched a new framework for development of vehicles that are more appealing and price friendly. Ever since Akio Toyoda was appointed as the Chief Executive, the car maker has been working on to shift its focus back at coming up with better products. The manufacturer puts to blame the unchecked sales growth following the financial crisis for dishing out fast selling but boring vehicles.  Toyota says, “The feeling at the time was, ‘If we build it, they will come,'”


“Instead of developing what customers would want next, we were making cars that would rake in sales.” Under the new framework, dubbed Toyota New Global Architecture, or TNGA, Toyota will develop multiple models simultaneously to boost the number of common parts.

Sharing components certainly means that the cars can be developed, produced and ultimately sold at a more wallet friendly price. While a lot of people involved design review process will soon be shown the door, the chief engineers at the manufacturer will be soon seen given a greater authority. This move will be to eliminate layers of decision-making.

via Business Reorder

Category: News

About the Author ()

Yatharth is an automotive design student and a keen follower of the happenings in the Indian automotive industry. He has been handed the task of keeping you abreast with the action in the Indian motoring sphere on a daily basis. He skips his breakfasts and ditches his girlfriends for the noble job.

Comments (3)

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  1. Rahul says:

    abhi

    the logic is that yammie have been lootin its customers since it began manufacturin the engine here…

  2. Sosok Utuh New Yamah says:

    […] Sumber : Motoroids […]

  3. foxin says:

    @Raj batra

    Dude.. wake up your senile idea. Kawasaki has the worse parts support. And! You're using a higher cc bike to compare with a 150cc bike. Coward? Your kawasaki bows to my suzuki gsx1000rr then :P

    Fancy asking to be flame. Imbecile.

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