Tata Motors has launched four new PRIMA heavy commercial vehicles for the very first time in Bangladesh, with partner Nitol Motors Limited.
In the Tipper segment, Tata Motors introduced the PRIMA LX 2523.K, whereas in the Cargo segment, the variants introduced were PRIMA LX 2523.T, PRIMA LX 4023.S and PRIMA LX 4923, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.
The Tipper Construck Prima 2523.K LX is powered by a high-performance CRDi Engine by Cummins coupled with a heavy-duty Tata G1150 9-speed Gearbox. It rides on Heavy Duty 37T Bogie Suspension and features a lightweight load body with optimum deck length, while the cabin gets optional air-conditioning.
The Prima LX 2523.T and Prima LX 3123.T are the multi-axle trucks with a GVW of 25 tonnes and 31 tonnes respectively. Power comes from a high performance Cummins ISBe 5.9 common rail engine generating 230 hp. This engine is derived from India’s most popular CV engine, the Cummins 6BT, and is paired with Eaton’s ES-9106A DD gearboxes. The driveline upgrade also includes the heavy-duty Tata RA 110 rear axle.
Cabin amenities include 4-point suspension, mechanically suspended seats, optional AC and wide bunks. The Prima cabin is also the widest cabin available on multi-axle trucks in India & Bangladesh.
The Prima LX 4923S has an Italian cab design, engine technology from the USA and Europe, gearbox expertise from US and India, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World-Smart Truck’ by Tata Motors.
Commenting on the launch, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors said “The launch of the PRIMA range in Bangladesh, is an important milestone in Tata Motors’ continued expansion in the Bangladesh market and the SAARC region. As market leaders in Bangladesh, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving Bangladeshi customers competitive business advantages, with the trusted credentials of the Tata Motors brand. The Tata PRIMA shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-class in every sense,”
Speaking at the launch, Mr. R T Wasan, Head International Business, Commercial Vehicles Business Unit, Tata Motors said “We are proud to be associated with Nitol Motors, our channel partner in Bangladesh of over two decades. Nitol Motors is the leading player in the automotive industry in Bangladesh with whom we have set up a JV company NITA at Jessore for the assembly of our vehicles and also a Driver and Mechanics Training School at Kishoreganj. Over the years, our partnership has grown to make the Tata Motors brand the largest CV brand offering the widest range of products and after sales support ensuring a high quality experience and unique value proposition to our customers. The launch of the new generation range of Tata Prima trucks will be another step to enhance the range of product offerings and further strengthen the Tata Motors brand position in Bangladesh”