Tata Motors today flagged off the Nano Superdrive 2 from Concorde Motors India Ltd., Prabhadevi, Mumbai. Tata Nano Superdrive 2 will see 12 Tata Nanos circumambulate India.
Last year, Tata Motors set on a 26 day long Nano Superdrive in June 2010, which covered 36 cities, and a distance of 15,000 km. The Nano Superdrive 2 strives to establish the Nano’s robustness and reliability. The Superdrive 2 will have Tata Nano cars cover 18,000 km with a country wide drive, which will witness 12 Tata Nanos travelling across 6 routes, covering 62 cities.
Through Nano Superdrive 2 the company plans to take the brand closer to customers by visiting the interiors of the state. Two Tata Nanos will traverse on the western route. Starting from Mumbai the cars will touch other cities like Kolhapur, Solapur, Nagpur, Amravati, Aurangabad, Surat, Vadodara, and will culminate in Rajkot. The caravan will provide customers with an opportunity to engage with Tata Nanos on select routes, and enjoy the car on-road.
Tata Motors has specially festooned each Nano for the Superdrive and these cars will travel through diverse terrain, covering the length and breadth of the country. Along the route, in every city visited, the cars will halt at landmarks and at malls where customers and walk-ins will have an up-close experience with the Nano and its unique features, besides games related to the car. Tata Motors will organize carnival in these cities for proud Tata Nano owners and will host rallies for all customers to celebrate the Nano Superdrive 2 arrival in the city.