Tata Motors is organizing a three day advanced trucking expo, namely Truck World in Indore. The company will showcase its commercial vehicle products, technologies and services at the expo. The event will take place from October 8th to 10th, 2015 at Labh Ganga Garden & Convention Center, Indore. Targeted at trucking customers, the 3-day Truck World will be a first of its kind experience for the commercial vehicle customers of the brand in the city.
Tata Motors will showcase over 35 medium and heavy commercial vehicles at the expo. This would include the Tata PRIMA Range of Trucks and Tippers. The expo will also host its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata Motors’ key vendors partners, financers and value-added service providers will also be present at the Expo.
Truck World, in its Indore edition will comprise of separate areas for product display, service related workshops for mechanics and drivers, along with hospitality and entertainment activities. A truck-art zone will host an artist creating colorful patterns, depictions, calligraphy of verses on different parts of the Tata truck.
Tata has successfully organized Truck World at Gurgaon, Vijaywada, Salem, Kolkata and Bhubhaneshwar thus far, with a footfall of over 12,000 truckers and their families. The company plans to organise these expos in other trucking centres across the country.
Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, “At Tata Motors we will continue to offer value to our customers, and Truck World is another unique way of doing so. With over 35 commercial vehicles from our IM&HCV range, 14 new trucking technologies, 8 service offerings, along with stage performances for customers and their families, Truck World promises to make the experience of buying a Tata Motors commercial vehicle even more special.”