In October 2014, Tata Motors’ sold a total of 42,819 vehicles (passenger vehicles+commercial vehicles+exports), a decline of 17% over 51,638 vehicles sold in October 2013. The company’s domestic sales of Tata commercial and passenger vehicles for October 2014 were 38,760 nos., 17% decline over 46,926 nos., sold in October last year. The decline was largely as the market continues to remain challenged by macroeconomic trends: while segments such as M&HCV showed a 30% growth year-on-year, other segments such as the LCV sales continues to remain impacted by stringent financial rates and low consumer sentiment.
Cumulative sales (including exports) for the company for the fiscal are 279,489 nos., lower by 22% over 356,380 nos., sold last year.
Passenger Vehicles
The trend of growth primarily driven by new launches continued – with the strong Zest sales, Tata Motors saw its sedan segment sales shoot by 49% year-on-year (and continued to show a month-on-month growth). But the muted market sentiment continued to impact overall sales: sales of the passenger cars in October 2014 were at 9,594 nos., lower by 12% over 10,944 sold in October 2013. The sales of utility vehicles were 1,917 nos., declined by 40% over 3,189 nos., sold in October last year. Sales of all Tata Motors passenger vehicles for October 2014 were at 11,511 nos., lower by 19% over 14,133 vehicles sold in October 2013.
Cumulative sales of the passenger cars this fiscal was 52,810 nos., lower by 19% over vehicles sold, over last year. The utility vehicles sales stood at 15,356 nos., 16% decline over 18,378 nos., sold last year. Cumulative sales of all passenger vehicles in the domestic market for the fiscal are 68,166 nos., lower by 19% over last year.
Commercial Vehicles
The company’s sales of commercial vehicles in October 2014 in the domestic market were 27,249 nos., a 17% decline compared to 32,793 vehicles sold in October last year. LCV sales were 16,897 nos., a decline of 32% over October last year, while M&HCV sales stood at 10,352 nos., a growth of 30%, over October last year.
Cumulative sales of commercial vehicles in the domestic market for the fiscal was 182,948 nos., lower by 25% over last year. Cumulative LCV sales was 116,142 nos., a decline of 34% over last year, while M&HCV sales at 66,806 nos., remained flat.
Exports
The company’s sales from exports were 4,059 nos. in October 2014, declined by 14% compared to 4,712 vehicles in October last year. The cumulative sales from exports for the fiscal at 28,375 nos., was lower by 5% over 29,747 nos., over last year.