Tata Motors celebrated the roll-out of its 100,000th Tata ACE ZIP at its Dharwad facility in Karnataka. The Tata ACE Zip Micro truck is the last mile cargo transport vehicle from Tata Motors. The Tata ACE Zip is the second highest selling variant of the ACE family with an average volume of 2,500 vehicles per month and enjoys an unparalleled brand equity in this segment.
Speaking at the occasion, Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, said, “The Tata Motors’ creation of the ACE in May 2005 and subsequently the ACE Zip went on to create new vehicle categories in India and are a clear indication of our understanding of the customer needs and commitment to cater to these with safe, cost-efficient transport solutions. Leading the segment with a large 78 per cent share, the ACE Zip micro-truck offers a safer, more lucrative cargo option for the cargo carrier businesses. It has found acceptability from first-time buyers and is seen as a successful self-employment generation model. Today, with the 100,000th roll out of this vehicle, we can confidently testify the value we offer to our customers.”
Established with an investment of over Rs. 900 crores, the Dharwad facility, home to the ACE Zip is a green field project by Tata Motors for the production of this Micro truck. The plant is ISO 14001 certified for Environment Management System Standard and for ISO 50001, Energy Management Systems. The Plant has won Golden Peacock for Environment Management System in 2014.