Maufacturers regularly organize service camps on an annual basis and the latest one is from Tata Motors this month. As a part of its Horizonext strategy, Tata Motors today announced the roll-out of a nationwide Mega Service Camp for passenger vehicles. This free service camp will be held from 20th to 26th March, 2015, across 570 dealerships and Tata Authorized Service Centres in India and will cater to all Tata Motors’ passenger car and utility vehicle owners. Customers can avail of free service check-ups and offers on accessories, spare parts at attractive rates. In addition, Tata Motors has also associated with over 18 suppliers who will offer discounts on lubricants and other value added services.
Commenting on the initiative, Mr. Dinesh Bhasin, Head – Customer Support, Passenger Vehicles Business Unit, Tata Motors, said, “We are delighted to announce the launch of a nationwide comprehensive service camp for our customers. As a part of our even greater focus on customer delight in our HORIZONEXT strategy, these service initiatives harness technology, our network and customer insights to take customer service to a higher level of customer satisfaction. We are committed to provide our customers with consistent service support across all our models throughout the country. This week-long campaign will not only help us build stronger relationship with our customers but will also allow us showcase the strengths and rich experience of our extensive service network.”
Well, there is more here apart from the free service. To add some excitement for customers, select workshops will offer test drives of brand new cars from Tata Motors’ stable – the stylish compact sedan – Zest and the sporty hatchback – Bolt. Furthermore, all eligible cars and UVs coming to the workshops will be evaluated and their current car valuation will be provided. A good exchange bonus will also be offered to the prospective customers. Additionally, quick/on-spot loan approvals will also be provided to the customers, on special rates of interest, on case-to-case basis.
Tata Motors Service has also developed a mobile application called ‘Tata Motors – My Car’ for customers, which is designed to facilitate details of the camp anytime and anywhere with ease. Customers can book their free service with this application.