Volvo is surely getting aggressive. We have often wondered why the Swedish car maker does not tries well to eat into the sales of Germans and it seems like Volvo is on its part to do exactly the same and capture a bigger chunk of the luxury car market. Volvo has always been the makers of arguably the safest cars in world and with its latest design language, there surely is a fair possibility of the carmaker giving a tough fight to the more popular premium car manufacturers.
In the latest development, it has emerged that the car maker aims to capture 15 per cent of the Indian luxury car segment by 2020. Tomas Ernberg, managing director, Volvo Auto India Pvt Ltd, said, “The luxury car market in India would grow to 150,000 units by 2020 and we are targeting 20,000 units out of it.” He also said that the manufacturer is on an expansion spree and its dealerships would double from present 8 to 16 within next 2 years. Also , the manufacturer plans to attain 15% share by bringing more new models to the country.
Via- BSM