Suzuki two wheelers are certainly not the most popular in the country. While the Access 125 scooter has got reasonable success, well sorted 150cc mobike GS150 has remained largely neglected by the buyers in the 150cc commuter segment. Now, as we reported earlier, Suzuki is all set to launch Hayate motorcycle next month. The Jap bike maker has signed popular bollywood star Salman Khan as its brand ambassador and as expected, the first promotional campaign that features Salman will be of the Hayate. Displacing 112cc, Hayate will lock horns with Hero Splendour, Bajaj Discover 100 and upcoming Honda Dream Yuga.
Atul Gupta, vice-president (sales & marketing), SMIPL said, “While the motorcycle market in India is growing, brand loyalties remain strong. We needed to break into the clutter by differentiating our products and marketing strategy. We decided to sign on Salman Khan as he is a strong fit with the value-packed products we have scheduled for launch in the India market.”
It will be interesting to see if Salman does to Suzuki what John did to Yamaha.
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