Salman Khan becomes brand ambassador for Suzuki Motorcycles

| April 20, 2012 | 6 Comments

Suzuki two wheelers are certainly not the most popular in the country. While the Access 125 scooter has got reasonable success, well sorted 150cc mobike GS150 has remained largely neglected by the buyers in the 150cc commuter segment. Now, as we reported earlier, Suzuki is all set to launch Hayate motorcycle next month. The Jap bike maker has signed popular bollywood star Salman Khan as its brand ambassador and as expected, the first promotional campaign that features Salman will be of the Hayate.  Displacing 112cc, Hayate will lock horns with Hero Splendour, Bajaj Discover 100 and upcoming Honda Dream Yuga.

Atul Gupta, vice-president (sales & marketing), SMIPL said, “While the motorcycle market in India is growing, brand loyalties remain strong. We needed to break into the clutter by differentiating our products and marketing strategy. We decided to sign on Salman Khan as he is a strong fit with the value-packed products we have scheduled for launch in the India market.”

It will be interesting to see if Salman does to Suzuki what John did to Yamaha. 

Category: News

About the Author ()

Yatharth is an automotive design student and a keen follower of the happenings in the Indian automotive industry. He has been handed the task of keeping you abreast with the action in the Indian motoring sphere on a daily basis. He skips his breakfasts and ditches his girlfriends for the noble job.

Comments (6)

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  1. Nitin Gupta says:

    Lo yahan bhi Dabanggyyyiii Dikhayengey yes :P

  2. Varun Jm says:

    poor Atul Gupta……..first of all think wat people need…see the trend..follow honda and yamaha in launching models which are sporty and high performance……..signing with salman wont get u any numbers……

  3. Rohit Bareja says:

    nice

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