Two-wheeler segment is witnessing a positive period as sales are on a rise. Bajaj, Yamaha and Mahindra Two-wheelers reported positive numbers for the month of June, 2014. Joining the list of manufacturers with positive sales momentum is Royal Enfield which recorded its best ever monthly sales of 25,303 motorcycles in combined domestic wholesale and exports in June 2014.
Royal Enfield sold 25,010 units in May 2014. Investments for the Oragadam facility and Royal Enfield business continue as planned for CY 2014. From the first quarter of 2014, the Oragadam facility has produced more than 10,000 units per month and is now contributing significantly to the production volumes.
Domestic sales for June 2014 grew by 85 percent to 24,519 units as oppose to 13,315 during same period last year. Export sales for this June clocked 60 percent growth to 784 units compared to 491 units during same period last year.
Year-to-date numbers also witnessed a huge leap as domestic sales grew by 86 percent while exports rose by 58 percent.
Overseas, Royal Enfield launched its first exclusive store in the United Kingdom. The store houses the entire Royal Enfield range of motorcycles, including the Continental GT, Classic and Bullet 500. The 850 sq.ft. retail unit will stock a complete range of apparel and accessories, including helmets, jackets, riding trousers, t-shirts, pit shirts, boots, gloves, goggles and buffs. A fully automated workshop with trained technicians will also supply spare parts for all current and non-current models. If you are in London and reading this, visit them at, 399 Cambridge Heath Road, London – E2 9RF.
Here is the video of the UK launch.
Promotional strategies
One of Royal Enfield’s promotional strategy is Himalayan Odyssey & Himalayan REUNION. The month of June 2014 witnessed the 11th edition of Royal Enfield Himalayan Odyssey & Himalayan REUNION.
The Royal Enfield Himalayan Odyssey was flagged off from India Gate on June 21st 2014. The 11th edition of the event was participated by 72 riders who went through three mountain ranges and six passes as they rode on one of world’s highest motorable road – Khardung La, at a peak of 18,380 feet. The 17 day journey covered more than 2700 kilometers through the terrains in the Himalayas.
Royal Enfield celebrated the Himalayan REUNION on June 29th once the participants at Himalayan Odyssey 2014 reached Leh.
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