Every manufacturer has its own strategy for advertising. Royal Enfield has Himalayan Odyssey, KTM has Orange Day and Bajaj has Pulsar Mania Week.
The latest event to hit Mumbai is Bajaj Auto’s Pulsar Mania Week – a celebration for Pulsar Maniacs in Mumbai which flags off on 25th June. The Pulsar Mania celebrations begins with a decorated Caravan travelling across various youth centric locations in Mumbai distributing free Carnival passes, offering Test Drives and showcasing the latest addition to the Pulsar family between 25th to 28th June.
The celebration will conclude with a Pulsar Carnival for all the bike lovers commencing 4 pm on the 29th June at Bombay Exhibition Centre, Goregaon East, Mumbai. This carnival has a variety of entertainment acts for bikers like Stunt shows, Street acts to test your skills, display of the New Look Pulsars and much more. Stunts such as the Circle Wheelie, No Handers, Kangaroo stoppies, Donuts, Insane Burnout, Human Compass, Christ etc will be performed by professional stunt riding team – the Throttlerz on the Pulsar 200NS motorcycles.
What’s unique at the carnival is the Best Dressed Pulsar Award that will be given to Pulsar owners who have modified their bikes externally.
Speaking about Pulsar Mania Week Mumbai, Sumeet Narang, Vice-President (Marketing), Bajaj Auto said, “We have a strong following of ‘Pulsar Maniacs’ across India who love the bike for its irreverent attitude and sporty DNA. We have always found innovative ways to connect and engage with our loyal customers across India. ‘Pulsar Mania Week’ in Mumbai is one such ‘first of its kind’ activity that aims to enthrall bikers in the city through a series of road shows, dare devil acts, contests and awards.”
Pulsar Mania Week is a great opportunity for Bajaj to showcase its flagship brand. What Bajaj could add is a racing event, just like KTM does on Orange Day, which would result in more participation of the visitors.
Entry to the event is free for everyone and will flags off on 25th June.
Any chances this coming to Pune aswell? I am eager.
Just wanted to knw when the pulsar mania week is coming to Delhi