Piaggio 'Ape Mini' Truck Launched in India!

| October 12, 2010 | 0 Comments

Piaggio Vehicles Pvt Ltd (PVPL), India’s leading manufacturer of light transportation solutions unveiled the new ‘Ape Mini’ – a half tone cargo 4- wheeler mini truck. The new product has been uniformly priced at Rs. 1,73,600/- lakhs across India (ex-showroom price), in line with the distinct requirements of customers in the “last mile” category of the hub-&-spoke logistics business.

Mr. Ravi Chopra, Chairman & Managing Director, Piaggio Vehicles Pvt. Ltd. with the Apé Mini

The mileage offered by the Ape Mini is 29 kms to a litre. It boasts of largest cargo deck, spacious car-like cabin with sleek fittings, ample leg room and adjustable sliding bucket seats. A factory fitted co- driver’s seat also comes as OE with the vehicle. The mini truck has a ground clearance of 230mm, ensuring safe and smooth driving over challenging terrains and speed breakers. A 15 month warranty and 5 free services are also offered by the Company.

Mr. Ravi Chopra, Chairman & Managing Director of Piaggio Vehicles Pvt. Ltd. said “At Piaggio, our emphasis has always been on value creation. Be it product design or performance. We have consistently gone to the market with our customers in mind. Anticipating the customer’s need for a small, classy and comfortable mini truck, we conceived the apé mini to deliver exceptional value and a superior experience to our customers. Today, we are confident the apé mini will outclass others in the half tonne 4-wheeler segment and help consolidate our leadership position in this half tonne band.”

“Created on the basis of extensive customer need-gap analysis, apé mini is truly a world class product that will complement Piaggio’s existing 3-wheeler portfolio. It should emerge as a preferred option for 4-wheeler buyers in this segment on the strength of its operating efficiencies and enhanced earning potential”.

Category: News

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