Ola introduced its newest category known as Ola Lux in Mumbai. Sensing the potential in the luxury segment for in-city travel, the company has introduced luxury sedans like Jaguar, Mercedes, Audi, BMW, Toyota Fortuner, Honda Accord amongst other high-end sedans and SUVs, on-demand under the Lux offering.
The new category is available across South Mumbai to begin with, and will be introduced to other parts of the city soon. the service is available for booking at a minimum fare of Rs. 200 and just Rs. 19 per km. A ride time charge of Rs. 2 per minute is also applicable. The Lux icon appears on the Ola app when the customer is in one of the designated areas in Mumbai.
Raghuvesh Sarup, Head of Categories and Chief Marketing Officer at Ola, said that Lux is a brand new category from Ola that brings unmatched style and comfort for those who demand it. The company has always focused on providing superior in-cab experience, and choices to suit the need, usage occasion and mood of its customers. Ola Lux is an offering in that direction, at the high end.
At the launch event, Chitrangada Singh, popular Indian film actress, said, “With Lux, Ola is taking luxury travel experience a notch higher. Given our busy schedules and lifestyle, we’re often pressed for time and driving is a big No for obvious reasons. Getting elegant, luxurious cars at the tap of a button is so much simpler and convenient. I’ve used Ola at several other occasions and was mighty impressed with their service. I’m confident that with a top notch experience like Ola Lux, I can give up on my car and driver very often.”