Japanese automotive manufacturer Nissan has been named one of the world’s most valuable brands for 2014, according to the brand consultancy Interbrand. In the Best Global Brands Study, released by Interbrand, Nissan ranked 56, up from 65 in 2013. The study cited the strength of Nissan’s financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company’s brand health. The value of the Nissan brand was estimated at USD 7.623 billion, an increase from last year’s estimated value of nearly USD 6.2 billion.
The study noted Nissan’s recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand’s “Innovation and Excitement for Everyone” positioning. The company’s leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognized for addressing emerging customer needs in a rapidly changing automotive market.
In June this year, Nissan was also named one of the world’s greenest brands for 2014 in Interbrand’s Best Global Green Brands report. Nissan moved up one spot to fourth overall powered by the 100% electric vehicle, Nissan LEAF.
Speaking on the occassion, Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy said, “Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth. We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a ‘top’ riser in the study.”