Mahindra & Mahindra Ltd. (M&M Ltd.) recently entered into a Preferred Financier tie-up with Central Bank of India. The Memorandum of Understanding (MoU) will enable Mahindra customers from various strata of society to benefit from tailor made schemes of Central Bank, viz. Cent Sahyog, Cent Vehicle & SRTO Schemes for purchase of three wheelers, cars and commercial vehicles of Mahindra and Mahindra Ltd.
The tie-up will enable both M&M Ltd. and Central Bank of India to leverage on the inherent strengths of each others’ vast network of over 250 dealers and 4300 branches respectively across India.
Speaking on the occasion, Mr. Mohan V. Tanksale, Chairman and Managing Director, Central Bank of India said, “Central Bank of India is continuously expanding its operations in commercial and passenger vehicle financing, duly suiting to the needs of all segments of customers through its various tailor made loan products.” He further said that this tie up will benefit mutually both the organizations by helping them extend better services to customers.
Speaking on the tie-up, Mr. Arun Malhotra, Chief Sales & Customer Care Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra, we always look at options to provide the best schemes to our customers and give them the power of choice. This strategic tie-up is a step in the same direction. Central Bank of India offers innovative products and services at affordable rates. With highly competitive schemes for car loans, three wheeler loans and commercial vehicle loans, we are hopeful of a good response from our dealers and customers.”