Mercedes-Benz India brought its customer engagement programme, the Luxe Drive, to Bangalore. The Indian arm of the German luxury automobile manufacturer has tied-up with Gauri Khan Designs. The patrons also had the opportunity to enjoy the recipes prepared by popular Chef Ritu Dalmia.
The highlight of Luxe Drive has always been the display of the range of Mercedes-Benz cars, in addition to providing a luxury driving experience. The event was conducted at Varahasandra Expressway, Near Nice Road Toll Plaza & Nice Road Office.
The event showcased the technical expertise and performance that Mercedes-Benz range of vehicles are capable of. This is demonstrated through a series of self-driving exercises on a specially designed track. Managed by a team of drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions. The visitors also experienced the memorable feeling with the range of AMG performance cars.
There was also a special zone for Mercedes-Benz merchandise. The kids’ zone with games kept the kids occupied while their parents / relatives indulged in the experience. Patrons also had the opportunity to get a free car evaluation from the company’s pre-owned car sales team and an opportunity for trade-in and finance offers.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India said that Bangalore, the IT capital of India has been known for its motoring enthusiasts for a few decades now. Over the years, they are delighted to witness significant growth in demand towards the brand and its products in this market. With events like Luxe Drive, they aim at winning the hearts of consumers by engaging with them on an interpersonal level. He further went on to add that they believe Bangalore has an incessantly growing and knowledgeable customer base that appreciates luxury.