Mercedes-Benz India recently achieved the landmark of crossing 1 million fans on Facebook. Mercedes-Benz India has been voted by AC Nielsen-Economic Times Brand Equity survey as the most popular automotive brand in the age group of 15-24 years and a reflection of this mandate is seen in the immense popularity of the company’s official Facebook page. Mercedes-Benz India’s digital presence is on an upswing and its official Facebook page now ranks among the top three most popular Facebook pages of Mercedes-Benz; after Mercedes-Benz Global and Mercedes-Benz USA Facebook pages.
A delighted and enthused Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The Three Pointed Star has won the hearts and imaginations of billions of auto enthusiasts and valued customers around the world, for ages. In India Mercedes-Benz is synonymous with unparalleled luxury, emotion evoking design dynamics, new levels of sportiness and overall fascination. Testimony to all these attributes has been the ever growing popularity of the brand amongst the youth as seen in the 1 million Facebook fans of Mercedes-Benz India. A carefully thought out and engaging content comprising live updates from news and events in India and abroad, an opportunity to directly interact with celebrities, a plethora of interesting trivia, exciting contests coupled with socially relevant messaging makes our official Facebook page an important destination, which has something to look forward to every day. I am confident we will continue to excite and enthrall our social media fans even more in times to come and I very much look forward to interacting directly with our Facebook fans through the next session of ‘mb! Connect! ”.
Mercedes-Benz India has declared 2013 as the ‘Year of Offensive’ and has lined up a series of car launches in 2013 comprising the G63 AMG, the GL-Class, The A-Class Petrol and Diesel, the B-Class Diesel and some other important launches. With so many exciting car launches lined up for this year, Merecedes fan base looks all set to grow further in India.