As a part of its latest marketing campaign, Mercedes Benz has donned a new tag line – The Best or Nothing. The new motto is meant to exemplify “perfection, fascination and responsibility” as core values for the Mercedes-Benz brand. It will be used in a major media campaign (print, TV and internet) that will feature a revised star logo with a three-dimensional appearance to it. The new campaign will be hosted for the 16 new models that Mercedes Benz will launch by 2011.
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