India’s leading car manufacturer Maruti Suzuki recently celebrated the fifth anniversary of its entry level sedan Swift Dzire. A part of the celebrations was the “Dzirable Mileage Rally” which saw 62 participants trying to extract the maximum fuel efficiency from their Swift Dzire entry level sedans.
The rally was second in the series of celebrations to mark the 5.5 lakh cumulative sales and the 5th anniversary of the launch of Swift Dzire. The Dzireble Mileage Rally celebrations were held over the weekend in 31 cities across the country.
Mr. Gurdeep Singh won the coveted crown for clocking in the best FE figure of 45.8 kmpl in the diesel category while Mr. Shrirang Chindarkar won in the petrol category with 42.1 kmpl fuel efficiency figure.
At the occasion, Mr. Manohar Bhat, Vice President (Marketing), Maruti Suzuki India Limited said, “The Dizerable Mileage Rally is an innovative way to thank the old, new and prospective Maruti Suzuki Swift DZire customers. Over 5 lakh customers in just 5 years is a milestone that every automobile manufacturer dreams of and our customers have helped Swift Dzire to achieve it. The sales numbers reflect the strong customer connect of the Swift DZire for its high fuel efficiency, low cost of ownership and the overall value.”
The participants were provided with a time chart, route map and maximum mileage booklet as they drove their cars on a pre-defined route to the destination.
Prior to the flag off of the Dzirable Millage Rally the Company’s engineers and technical teams gave tips and tricks to enhance the fuel efficiency of their cars.
Interestingly, the “Dzirable Mileage Rally” comes soon after the launch of the Honda Amaze entry level sedan. The Amaze is not just the first compact sedan from the Indian subsidiary of the Japanese auto maker but is also the first Honda car in India to offer a diesel engine option. The Honda Amaze has already won a lot accolades for its power and fuel economy figures. The diesel variant of the car boasts of a certified FE figure of 25.8 kmpl.
We won’t be too surprised to see MSIL using the FE figure that the Dzire recently recorded at the Mileage Rally for the promotion of the car. It would be interesting to see if all these promotional events would help the Dzire get the better of Amaze.