India’s leading car manufacturer Maruti Suzuki India Limited held a double bonanza for women on the International Woman’s Day. The highlight of the Maruti Suzuki campaign was “Queen of the road” contest and fabulous discounts for women enrolling for driving training at Maruti Driving School.
A special discount of 25% was offered to women who wished to be taught “car driving” at all MDS across the country. For women who already knew how to drive a car but wanted to hone their driving skills, a special Advanced Learner program was provided for Rs 1000/-. One of the unique features of these driving schools was that lady instructors were also available to train women and over 50% of the trainees at Maruti Driving Schools are women.
Speaking on the popularity of Maruti Driving Schools among women, Mr. Mahesh Rajoria, Chief General Manager, Maruti Suzuki says, “Driving is now a critical empowerment skill for women. Our experience suggests if you train women you actually train the entire family. Besides meeting their day to day requirement, this empowerment promotes self-esteem and self-reliance. We have trained over 1,40,000 women in safe driving practices. Through the contest and subsidized learner and advanced courses we are only trying to reach many more women.”
There are a total of 250 Maruti Driving Schools across the country with XX in Mumbai alone. Almost XX women are trained in these schools as against the national total of 140,000.
Commemorating this day MDS held “Maruti Suzuki Queen of the road” contest. A Special website was been created where women enrolled for an online safe driving test throughout March. This was followed by a practical evaluation at the nearest Maruti Driving School of their choice. In the final leg, a winner was shortlisted from each zone of India, felicitated with the title of “Queen of the road” and a cash prize of Rs. 50,000/-.