Esha Media Research Ltd has come up with its first ever auto sector report based on the coverage gathered by the sector from the news content on the top 20-odd television news channels including general and business for the month of August 2013.
Maruti Suzuki, BMW & Hyundai occupied half the space on auto shows of TV channels constituting 20.5%, 16.08% and 13.17% respectively while the balance accounted for the rest of the total 62 hours of coverage monitored during the month.
In the product segment analysis, Sports Utility Vehicles (SUVs) accounted for 50% of content space followed by Hatchback and Sedan as cars drove out 2-wheelers out of the auto shows by constituting 97% of the coverage time, according to the Esha Media analysis.
“As India’s premier media monitoring company agency tracking content on close to 200 channels, this is our first effort towards providing an invaluable analytical tool to the industry and their media associates. We intend to make this a regular feature for several more industries keeping in mind the role of the human behavior in decision making being influenced by the content imbibed into them,” said R.S. Iyer, Managing Director of Esha Media Research Ltd.
Auto sector accounted for 62 hours of news content monitored during the month of August across 14 channels including Bloomberg TV, CNBC-TV18, CNBC-Awaz, CNN-IBN, Times Now, ET Now, IBN7, NDTV 24×7, NDTV India, NDTV Profit, News9, NewsX, P7 and Zee Business.
In the top personalities in auto segment, Pawan Munjal, chairman & managing director of Hero MotoCorp, Rakesh Srivastava, senior vice-president of Hyundai and Nitish Tipnis, head, Hover Automotive India occupied the top three slots respectively with over 1 hour of coverage each.
Anchors on auto-shows accounted for 75% of the talk-time while the guests, industry spokespersons constituted the balance period.