Officially launched on October 2, 2014, the Swachh Bharat campaign is a national level operation introduced by the Government of India. This campaign works towards cleaning of streets, roads and infrastructure of the towns in India. The campaign was launched on the birth anniversary of Mahatma Gandhi.
Similar to the famous ALS Ice Bucket challenge, under Swachh Bharat campaign, India’s current Prime Minister Narendra Modi nominated nine people, who along with participating in the initiative, would nominate nine other people and so on. The campaign has seen participation by famous personalities like Anil Ambani, Sachin Tendulkar, Salman Khan, Priyanka Chopra, Yog Guru Baba Ramdev, Kamal Hassan, Mridula Sinha, Shashi Tharoor and Arvind Kejriwal.
Indian UV and tractor major Mahindra and Mahindra is also doing its bit for contributing towards the Swachh Bharat campaign by introducing a new in-car dustbin. As a part of this initiative Mahindra and Mahindra introduced two types of in-car dustbins through Mahindra Genuine Accessories, suitable for all their vehicles.
Click here to get in touch with your nearest Mahindra dealer to buy the in-car dustbins. Do share your thoughts and opinions about this cleaning initiative by Mahindra and Mahindra through comments below. Stay tuned to Motoroids for more updates from motoring industry.
Great idea of having in car dustbin. Hats off to mahindra and mahindra for taking a step towards clean India. These products should be made mandatory for all vehicles.