Mahindra eVerito

Mahindra rebrands its electric mobility business as Mahindra Electric

Mahindra Reva E2O India interior and exterior (3)

Mahindra & Mahindra Ltd. (M&M Ltd.) has recently re branded its electric mobility portfolio as Mahindra Electric. Under the umbrella brand, Mahindra Electric, the company will manufacture electric cars, license out its electric vehicle technologies, electrify its new and existing platforms and help deliver integrated zero emissions mobility solutions. The company is expected to power some of its new and existing vehicles with the latest electric drivetrain technology from Mahindra Electric. Moving beyond India, Mahindra Electric has already forayed into the UK with its entry level e2o city car. Mahindra is also one of the founding teams in the global Formula E electric car racing series.

Also read – Five Mahindra Concept Cars and Bikes that you should know about

Mahindra Reva E2O India interior and exterior (8)

Arvind Mathew, Chief Executive Officer, Mahindra Reva mentioned, “As the pioneer of electric vehicles and integrated mobility solutions in India, we have laid out a clear roadmap for the electrification of our range of vehicles to reduce emission and build an eco-system for electric mobility in India. With the FAME scheme the Government has already set in motion a conducive environment and hence we expect a faster adoption of electric vehicles in the country. I am confident that progressive Government policies as well as speedy and adequate infrastructure development will enable us to embrace new technologies that are green and sustainable.”

 

1 thought on “Mahindra rebrands its electric mobility business as Mahindra Electric”

  1. Everything fine other than the name itself. Why just Mahindra Electric? Sounds more like eltrical appliances company (e.g. Bajaj Electric).

    The name should have some relevance to automotives like Mahindra Electric Mobility, Auto Mahindra Electric, Madindra Greens, Mahindra Electrical Motions, Mahindra Electric Automotives etc

    Current name has got significant possibility of potential customers turning away seeing cheap branding.

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