Mahindra & Mahindra Ltd., the leader in the Indian pick up segment, today launched the ‘Bolero Maxi Truck Plus’ (BMT Plus) at a price of Rs 4.33 Lac (BS3) ex-showroom Thane and Rs. 4.43 Lac (BS4), ex-showroom Mumbai excluding Octroi. The Bolero Maxi Truck Plus has been developed on Mahindra’s rugged Bolero Pick-up platform and is conceptualized to cater to the needs of urban goods transportation. It is powered by a 2523 cc fuel efficient common-rail engine, which delivers a claimed fuel economy of 17.7 km per litre.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Indian pick-up market is growing more rapidly than ever before and Mahindra has been leading this category (2–3.5 Ton GVW LCV segment) with a 54% market share during FY 2012 -13. We have continuously updated and evolved our products to deliver greater value to our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”
He further adds, “The Bolero Maxi Truck Plus is aimed to cater to the transportation needs of the discerning urban city customer and will also meet the growing needs of current customers who want to upgrade and earn more. We are sure that the stylish new advanced Bolero Maxi Truck Plus will strengthen our Pickup portfolio and help consolidate our market share in this segment.”
The Bolero Maxi Truck Plus is powered by a 2.5 litre diesel engine that has a max power of 63 BHP and a peak torque rating of 195 Nm. The vehicle is BS4 compliant and has a small turning circle radius of 5.5 meters. The new pick up truck comes with an optional power steering. The new pick up has a large 40.6 Sq ft (3.7 sq.mt.) cargo box and high payload capacity of 1150 kgs.
The Mahindra Bolero Maxi Truck Plus enjoys a warranty of 1 year / unlimited kilometers. The nee Bolero variant has a Digital Immobilizer and rides on Large 15 inch wheels. It has rogid leaf-spring front suspension.
It’s a mistake Mahindra’s do and Tata’s don’t which adds commercial vehicles sales for later and former scratches head. Mahindra shares maximum body from passenger vehicle to its equivalent commercial vehicle. They look very similar. This reduces passenger vehicles appeal (ignore fleet owners). e.g. Bolero – Bolero maxi truck, Genio – Xylo. To manage costs they can share many components but they need to do it without commercial and passenger match.