Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today announced the commencement of a special road safety initiative for kids during the National safety week 2014 (4th March-10th March).
The inaugural activity was held at Ramjas International School, Pusa Road, New Delhi where students in the age group of 9-12 years were provided road safety education through innovative activities and practical training on specially imported Honda CRF 50-kids training bike making them learn the ‘fun way’. Uniquely designed kids helmets were also provided to kids which will help spread the awareness with greater impact and inspire parents and society at large to follow ethical road safety practices.
The event took place in the august presence of Mr. Prabhu Nagaraj – General Manager- Customer Service-HMSI, Mr. Rakesh Jain- CEO- Reliance General Insurance, Mr. JC Pahuja, Education Coordinator- Ramjas Foundation and Ms Mohini Bindra- Principal- Ramjas International School, Pusa Road, New Delhi.
This joint Road Safety Education Campaign in association with Reliance General Insurance will cover schools across North, West and Central regions of India.
Commenting on this unique initiative, Mr. Yadvinder S. Guleria, Vice President- Sales & Marketing, HMSI said, “Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India. Recently we partnered with most famous kids character Chhota Bheem to reach out to families and society at large. We are happy to partner with Reliance General Insurance for the special initiative and wish for the success of this campaign.”
Mr. Rakesh Jain, CEO- Reliance General Insurance said, “As an insurance company we are into the business of managing risk. We want people to be safe while on the road by influencing their behavior towards road safety. Kids in particular do not wear helmet when they ride pillion on two wheelers. Therefore, our effort is towards making children aware on road safety. We are really happy to associate with Honda in this initiative as it would inculcate road safety awareness in kids and convert them into messengers of road safety.”