After conducting a drive to the Rann of Kutch in the Honda Amaze for journalists, Honda Cars India Limited (HCIL) flagged off the 5thedition of the ‘Drive to Discover’ rally with Honda Mobilio today. The rally was flagged off from Coimbatore.
The flag off marks the beginning of the 5th edition of Drive to Discover rally. The Drive to Discover initiative has been conceptualized and organized by HCIL which showcases the durability, quality and reliability of the Honda cars. The 5th edition of ‘Drive to Discover’ features the 7-seater MPV, the Honda Mobilio. The rally will see participation of 11 auto enthusiasts from leading automobile portals, magazines and publications. The drive will pass through mountainous terrain, dense forests, sprawling grasslands, picturesque lakes and miles and miles of tea gardens. The drive will take mid- way stops at Bandipur Tiger reserve and the mountainous district of Coorg. The drive will finish at Bangalore encompassing a journey of more than 700 kilometers.
Speaking about this initiative, Mr. Jnaneswar Sen, Senior Vice President, Sales and Marketing, HCIL said, “Drive to Discover has been one of our most sought after initiatives. The drive enables the participants to explore a place in all its glory and colors. The Honda Mobilio with its unmatched performance, mileage and space would be an ideal drive partner for the glorious journey. I am sure that the Honda Mobilio will enable the drivers to explore the picturesque corners of the country.”