Honda Motorcycle & Scooter India (HMSI) is now said to be the No. 1 selling 2Wheeler brand across 11 States and 2 Union Territory across India as per latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for first quarter of FY’2016-17. These markets together contribute to 33% of all India industry.
According to the sales figure, the company was the No. 1 selling two-wheeler brand’ in 11 States (Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa, Manipur, Nagaland, Arunachal Pradesh) and 2 Union Territories (Chandigarh, Andaman & Nicobar Islands). Compared to its all-India market share of 27%, Honda’s total market share is said to be over 50% in Chandigarh, Goa, Manipur; over 40%in Maharashtra, Gujarat, Arunachal Pradesh, Andaman & Nicobar Islands; over 30% in Punjab, Karnataka, Kerala, Himachal Pradesh, Jammu & Kashmir, Nagaland.
Honda is growing faster than two-wheeler industry in 19 states and 2 union territories of India. The key states of market share gains for Honda include:
- 5% market share gain in Chandigarh;
- 4% market share gain in Uttar Pradesh, Maharashtra and Rajasthan;
- 3% market share gain in Haryana, Madhya Pradesh, Assam;
- 2% market share gain in Gujarat, Punjab, Jharkhand, Odisha;
- 1% market share gain in West Bengal, Goa.
The biggest trend emerging is the increased scooterization of two-wheeler industry. Driving the increasing acceptability of scooters in India is Honda 2Wheelers – the leader with 58% market share in automatic scooter segment. Honda’s market share in automatic scooter is as high as 89% in Chandigarh, over 70% in Andhra Pradesh, over 60% in Maharashtra, Rajasthan, Jharkhand, Chhattisgarh, Punjab, Uttar Pradesh, Gujarat.
As per latest Q1, 2016 state wise data released by SIAM, automatic scooter segment is growing faster than the two-wheeler industry in 21 states and 1 UT. This includes Uttar Pradesh, Maharashtra, Rajasthan, Andhra Pradesh, Karnataka, Tamil Nadu, Punjab, Assam, Bihar, Jharkhand, Odisha, Madhya Pradesh, Chhattisgarh, Delhi, Haryana, J&K, Telengana, Tripura, Nagaland, Manipur, Mizoram, Andaman & Nicobar. Scooter contribution to overall industry is higher in higher GDP states where better road infrastructure coupled with more females joining the work-force are driving demand for convenient, unisex mobility that automatic scooters provide.
Automatic scooter segment contribution to total state industry is as follows:
Over 50% -> Kerala (63%), Goa (74%), Chandigarh (52%), Nagaland (52%), Andaman (50%),
Himachal Pradesh (50%),
- 40% – 50% -> Delhi, J&K, Punjab, Maharashtra, Gujarat, Karnataka, Arunachal
- 30% – 40% -> Haryana, Assam, Andhra Pradesh, Tamil Nadu
- 20% – 30% -> Odisha, W Bengal, Madhya Pradesh, Chhattisgarh, Rajasthan
- 10% – 20% -> Uttar Pradesh, Uttarakhand, Jharkhand
While early adopter states are seeing high contribution of scooters to total two-wheeler sales, it is the motorcycle dominated states which are registering the fastest growth in scooter sales. Automatic scooter segment contribution to total industry has risen drastically as follows:
- Over 5%: Tripura, Haryana, Rajasthan
- 4% – 5%: Punjab, UP, Chattisgarh, Maharashtra
- 3% – 4%: Jharkhand, Odisha, Madhya Pradesh
- 2% – 3%: Assam, Bihar, Andhra Pradesh, Karnataka
- 1%: Delhi, Telengana
Honda 2Wheelers India has now announced various benefits to its customers till October 31, 2016. These include:
- 2,000 direct cash benefit to Central Government employees and PSU employees.
- Limited period exchange bonus of Rs. 1,500 available at Honda’s 115 pre-owned Best Deal outlets across India.
- Lowest in industry interest rates arrived with preferred finance partners, resulting in affordable finance available for customers.
- Adequate stock of all Honda models for first time in this festive season right up to last mile rural network so that customers can readily buy their vehicle anytime in this festive season.