Harley-Davidson Asia Pacific is taking the company’s sponsorship with UFC in the U.S. to a new level in the Asia Pacific, becoming the exclusive motorcycle sponsor for the region for the next 12 months. The partnership will will provide exposure to a number of potential customers in the region to the brand through UFC200 viewing parties as well as digital and broadcast media.
To kick off the partnership, six viewing parties for the historic UFC200 will be organized by Harley-Davidson and its dealership network in Australia , China, India , Japan and Singapore on July 10, 2016 for attendees to watch world-title fights.
The American motorcycle manufacturer is working with its dealers in several markets to reach out to fans of the sport in the Asia Pacific region, many of whom are also potential customers of the brand. These enthusiasts will also have a chance to win VIP tickets to in-region live UFC events, starting with UFC’s second live event in the Philippines – UFC FightNight Manila, scheduled to take place on October 15, 2016.
In India, Harley-Davidson will host the viewing party at Two Rivers Harley-Davidson, Pune. The city’s young demographic and customer base of motorcycle enthusiasts resonates well with the viewers of UFC as a sport and promises to attract fans of the sport and Harley-Davidson for some interesting sporting action.