General Motors is planning to grab a larger pie of the Indian car market by expanding its product portfolio and entering new sgments. The American auto major has recently launched it’s new saloon Cruze at a competetive price which is also the only diesel powered car in its segment. It is just weeks away from unveiling its small car for India- ‘ Chevrolet Beat’. The company has also stated earlier that it looking into the possibility of entering the light commercial vehicle segment by launching a few products from its Chinese partner Shanghai Automotive Industry Corporation’s (SAIC) stables.
According to Karl Slym, President, GM India, the company is expecting to end 2009 with sales of around 70,000 units. Revealing the company’s future strategy, he said that they expect to cross sales of one lakh units in 2010 while their target is to cross 2 lakh units in 2012.
General Motors has its eyes set on India to help itself successfully recover from the economic slowdown. The company is expecting India and China whose markets are still growing to drive up volumes. Owing to its tie-up with SAIC, GM is a comfortable position in China and wants to concentrate on India. Well, as long as GM launches good cars people will buy them increasing sales. Otherwise the manufacturer will remain in its current state. Best of Luck GM!
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