New  Ford Fiesta facelift action

Ford to introduce Share-Car Project in India

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Ford, at the 2015 Consumer Electronics Show, announced its Smart Mobility plan to use innovation to take the manufacturer to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data. Ford also announced 25 mobility experiments around the world this year to test breakthrough transportation ideas to create better customer experiences, more flexible user-ship models and social collaboration that can reward customers.

The 25 mobility experiments from Ford include a unique, pilot project in India – Share-Car – that aims to create a model for easy vehicle sharing among small communities.

2014 Ford Fiesta (2)

Ford President and CEO Mark Fields said, “Even as we showcase connected cars and share our plans for autonomous vehicles, we are here at CES with a higher purpose. We are driving innovation in every part of our business to be both a product and mobility company – and, ultimately, to change the way the world moves just as our founder Henry Ford did 111 years ago.”

25 global mobility experiments

The first steps for Ford Smart Mobility are 25 experiments – eight in North America, nine in Europe and Africa, seven in Asia and one in South America. Each experiment is designed to anticipate what customers will want and need in tomorrow’s transportation ecosystem. The experiments address four global megatrends – explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities – challenging today’s transportation model and limiting personal mobility, especially in urban areas.

New 2014 Ford Fiesta facelift action (4)

Fields added, “We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute. The experiments we’re undertaking today will lead to an all-new model of transportation and mobility within the next 10 years and beyond.”

Ford will test the sharing concept in Bangalore, India that would allow small groups, such as co-workers, apartment dwellers and families, to share a vehicle among multiple drivers. This approach will help consumers who can’t afford a car but want the benefits of owning one. Researchers plan to develop a model for vehicle scheduling and managing ownership.

Stay tuned to Motoroids for more updates from the motoring industry.

Courtesy: BusinessWire India

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