Ford India, the Indian subsidiary of American auto giant, sold 7,115 vehicles in January.
The domestic wholesales were 6,062 last month compared to 9,137 units sold in January 2012. Continued demand for the Figo drove export sales of 1,053 units last month compared to 1,652 units exported in January 2012.
“Despite a tough business environment with hike in fuel prices and ongoing high interest rates, consumer interest in Ford vehicles continues to hold steady. Our commitment and long term expansion strategy for India continue to progress according to our plan. We are committed to bringing the best of Ford products and technology to India and will be introducing several new vehicles from the ONE Ford stable to India over the next few years.” said Vinay Piparsania, executive director, marketing, sales and service, Ford India.
“To offset the prevailing tough conditions and introduce buoyancy into the market we hope the government will introduce regulatory policies that are conducive to the growth of the automotive industry. We believe that the reduction in the differential between diesel and petrol prices and recent RBI’s decision to cut repo rate are progressive steps and should continue,” he added.
In line with its aggressive expansion plan for India, the company plans to increase the total number of sales and service touch points to over 500 from current 250.