Ford Figo Aspire

Ford India expands retail distribution of genuine parts; appoints distributor for Karnataka

Ford Figo Aspire (22)

Ford India has expanded the availability of its genuine service parts with the appointment of VST Ford Spares as exclusive distributor in Karnataka. Located at 80/A2, 1st Main, 3rd Cross, Industrial Suburb, II stage, Yaswanthpura Bangalore, VST Ford Spares will reach out to retailer and independent repair shops across the state of Karnataka.

“Be it a multi-brand workshop or your trusted mechanic, Ford customers in Karnataka will now be able to experience the safety and quality of Ford Genuine parts even outside of our trusted dealership network,” said Anurag Mehrotra, executive director, sales, service and marketing, Ford India. “With continued expansion of our retail distribution network, we are ensuring quality, reliability and convenience for our consumers so that they get a world-class ownership experience.”

Continuing to enhance the ownership experience, Ford plans to expand the retail distribution of Ford Genuine parts to Kerala, Maharashtra, and East of India in the next phase. Alongside expansion in the retail distribution of Ford Genuine Service Parts, some other key initiatives undertaken by Ford in ensuring customer convenience include:

  • Sub Assembly Levels for Repairs: The ‘Sub Assembly Levels for Repairs’ enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. Ford’s latest offering Figo Aspire offers close to 850 parts available under sub assembly.
  • Localization & Competitive Parts Pricing: Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining quality.
  • Ford’s Happy Pockets Service: continues to be an important CoO initiative that allows Ford car owners to avail and experience Ford’s quality service starting at just Rs. 2,199
  • Ford Vehicle Personalisation Centre: The centre provides customized vehicle personalisation options to customers. The option is currently available on Ford EcoSport.

 

 

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