Force Motors launches Force one at Rs 10.65 lakh: all the details!

| August 19, 2011 | 5 Comments

 

Force Motors have launched their highly anticipated Force One SUV today. The company has introduced only one variant of the model and have priced it at Rs 10.65 lakh ex-showroom Mumbai. The new SUV will have ‘Be the Force’ as its punchline.

The seven seater SUV, also the first proper premium product from Force Motors, is powered by a 2.2-liter Daimler sourced common rail engine producing peak power rated at 141 bhp @ 3800 rpm and 315 Nm of torque @ 1600-2400 rpm.  The ARAI certified fuel efficiency for the vehicle is 11.6 kmpl. The engine is mated to a 5-speed manual transmission, coming again from Mercedes-Benz. The engine is currently BS-IV compliant, but can easily be made BS-V compliant.

Force One SUV

Intercontinental The Lalit in Mumbai witnessed the launch of the SUV by none other than Amitabh Bachchan unveil the vehicle.  The big man of Bollywood is also the brand ambassador for the new SUV

While a price of Rs 10.65 lakk ex-Delhi and Rs 11.1 Lak Ex-Mumbai may sound like a great price for such a full sized SUV, the catch is that the vehicle won’t have ABS or airbags. Now that’s a funny fact, as the vehicle features advanced features such as Cruise Control. But even with the omission, Force One is very good value for money, especially after taking into account the fact that features like leather upholstery and steering mounted controls are standard features. Omitting something more basic like ABS and airbags is still surprising to us though. The third row of seats is not suitable for full size adults. As we had reported to you earlier as well, the ride and handling of the new car has been tuned by Lotus Engineering of the UK.

Force One

Here are some more details on the new SUV

  • 2.2 liter Daimler engine
  • Power: 141bhp@3800rpm
  • Torque: 315Nm@1600-2400rpm
  • ARAI Fuel efficiency : 11.6 kmpl
  • 4×4 not available as of now (to be launched in March 2012)
  • Projector headlamps
  • 235/70/R16 alloy wheels
  • Daytime running lights
  • Rack and pinion steering with power assist
  • 16 inch alloy wheels
  • Stripped down version coming soon at even lower price
  • No ABS and Airbags (ABS coming in December 2011)
  • Dual AC with vents supplying air to every row
  • Leather upholstery
  • 150 crore investment
  • Yearly production of 12000 units
  • Parking sensors present
  • Lowest operating temperature of -20 degrees Celsius
  • Dual mass flywheel
  • Second row features armrest with cup-holders
  • Folding third row to enhance boot space
  • Spare wheel goes under the body
  • Steering mounted controls
  • Ground clearance of 205 mm
  • Fuel Tank 70 litres
  • Weight 2510 kgs
  • Dimensions LxWxH  4860x1780x1885
  • Wheel Base – 3025mm
  • Available in six colours
  • First Indian SUV to have CED coating
  • Driver information system with distance to empty, dynamics fuel efficiency and gear selected display.

Stay tuned as we bring you more pics and updates from the event

235/70/R16 alloy wheels

Category: News

About the Author ()

Dyed-in-the-wool motoring enthusiast and internationally published writer. Been around for a bit to be clued in about the latest happenings in the world of crankshafts and pistons. Movie buff, Steve Jobs worshiper, wanderer and philosopher who loves his scotch. Follow Amit on Twitter @amitchhangani for the freshest auto news, opinions and other random ramblings

Comments (5)

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