FCA India Slashes Prices of Fiat Cars; Linea Range Now Priced under INR 10 lakh Ex-Showroom

FCA India has reduced prices of the Fiat Linea and Fiat Punto EVO range of cars by up to 7.3% on the former and close to 7% on the latter.

The new prices will be applicable with immediate effect on the current model year of the Linea and Punto EVO. This move brings the Linea range under the Rs. 10 lakhs (ex-showroom).

Fiat Range Price Realignment 2017
Fiat Range	Old MSRP (INR) 2016 prices	New MSRP (INR) Effective: Jan 2, 2017	Difference (INR)
Fiat Linea (Power Up)
1.4 (P) Active	782,126	725,000	-57126
1.4 TJet (P) Emotion (125s)	1,046,747	990,000	-56747
1.3 Multijet (D) Active	899,570	870,000	-29570
1.3 Multijet (D) Dynamic	995,407	940,000	-55407
1.3 Multijet (D) Emotion	1,076,121	999,000	-77121
Fiat Punto EVO (Power Up)
1.2 (P) Dynamic	585,568	545,000	-40568
1.3 Multijet (D) Active	681,117	640,000	-41117
1.3 Multijet (D) Dynamic	747,365	700,000	-47365
1.3 Multijet (D) Emotion	792,263	755,000	-37263
Fiat Avventura (Power Up)
1.4 TJet (P) (by Abarth)	1,036,678	999,000**	-37,678
1.3 Multijet (D) Active	787,001	725,000**	-62,001
1.3 Multijet (D) Dynamic	869,609	805,000**	-64,609
1.3 Multijet (D) Emotion	928,556	875,000**	-53,556
Fiat Urban Cross
1.4 TJet (P) (by Abarth)		985,000	NA
1.3 Multijet (D) Active		685,000	NA
1.3 Multijet (D) Dynamic		745,000	NA
1.3 Multijet (D) Emotion		815,000	NA
Note: All prices are ex-showroom, New Delhi and new prices are effective Jan 2, 2017 Linea range cheaper by up to 7.3%  Punto EVO range cheaper by close to 7% Urban Cross and Avventura prices were realigned during UC launch in 2016 New prices of Avventura were applicable in the last quarter of 2016**

The entire Fiat Linea range is now available to customers well under Rs. 10 lakh. The Linea’s base variant, 1.4  Petrol Active is the most affordable in its segment at Rs. 7.25 lakh (ex-showroom, New Delhi).

The Fiat Punto EVO 1.2 Dynamic is the most affordable premium petrol hatchback in its segment at Rs. 5.45 lakh (ex-showroom, New Delhi).

Articulating his vision for 2017, Kevin Flynn – President and Managing Director, FCA India said, “2017 is a significant year for FCA as we enter a new phase of growth with both our brands – Fiat and Jeep. We want to make this the year of our transformation in our approach towards engaging with existing customers and winning new ones. This thought led us to start the new year by enhancing the value proposition on our feature-rich Linea and Punto EVO, as the first step. This year, we will move the needle on our sales and service network for which we have started implementing significant changes.”