Datsun India introduced the redi-GO and the GO+ to the armed forces and ex-servicemen via the Canteen Stores Department (CSD). As a part of this initiative, all CSD customers will receive additional benefits from Datsun like priority delivery, VAT exemption benefits, exclusive offers and access to all ongoing consumer offers.
The company will be introducing special offers through the CSD offering for servicemen and their families from the Indian armed forces. With this outreach, the brand will bring its recently launched urban cross, the redi-GO, and the compact family wagon GO+,closer to these consumers.
Speaking on the occasion, Arun Malhotra, Managing Director, Nissan Motor India, said that it has always been their endeavor to enhance the overall brand experience for their customers. Extending the Datsun redi-GO and Datsun GO+ under CSD along with their other existing Nissan and Datsun models is another step to provide one more reason for their customers to take home their favorite vehicle topped with exclusive offers.