They say like minded people attract each other. It happens with like minded brands too. Mercedes-Benz, J.W. Marriott, Swiss Air and Carl F. Bucherer will come together to celebrate “LuxeFest”. The event will witness luxury brands coming together and offering exciting experiences to consumers across Mercedes-Benz showrooms.
Mercedes-Benz is already a brand associated with the high flying, jet-set crowd in India. The LuxeFest, 2014 is a luxury festival that promises to enhance the Customers overall luxury experience with the German car maker’s cutting edge innovation. It will celebrate Modern Luxury in association with likeminded luxury Brands like J W Marriott, Swiss International Airlines, and Carl F. Bucherer across all Mercedes-Benz showrooms in India. The event kick starts across India on 20th August and concludes on 31st October, 2014.
Speaking on the introduction of Mercedes-Benz LuxeFest, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “2014 is our ‘Year of Excellence’. By ‘excellence’ we mean our continuous endeavor in creating new avenues of customer fascination and delight. We are continuously driven by our passion to create new benchmarks in Modern Luxury and innovation. Through LuxeFest, we are targeting potential and existing customers to experience Modern Luxury across our showrooms in India. During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes-Benz showrooms and also benefit through our associations with other top luxury brands like Carl F. Bucherer, J W Marriott and Swiss International Airlines.”
During the fest here’s what you can expect to experience if you visit a Mercedes-Benz showroom:
- Smell: Standard aroma scent ambient system across all showrooms creates a pleasant environment for our customers.
- Taste: The Café Mercedes at our showrooms will provide 5 star comforts by offering specially brewed coffee in specially installed high end coffee machines.
- Sound: A specially curated playlist has been developed that entices the senses across the showrooms with a relaxing and stimulating effect.
- Engagement: Designated kid’s play areas in our showrooms provide an engaging atmosphere for the family while the parents indulge in luxury.
This celebration of luxury will be made complete by exclusive product experiences to prospective buyers and current clientele from other like-minded brands like:
1. Carl F. Bucherer
Carl F. Bucherer is a world-renowned Swiss watch brand with a legacy of 125 years to its name. They are known for their finest watch making craftsmanship.
Through the Campaign, one winner will receive a personalized watch with his/her name customized on the dial. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.
2. J W Marriott
J W Marriott is a top notch hospitality brand in India when it comes to providing luxury experience to its customers. Mercedes-Benz India has associated with the brand to provide the same enriching experience to our customers as part of the campaign.
One couple from the campaign will get a stay package at any JW Marriott property in India – an all expenses 2 night/3 day package. In addition, every prospective buyer who takes a test drive of any Mercedes-Benz car during the campaign period will get a 20% benefit voucher for F&B and SPA at any JW Marriott property in India.
3. Swiss International Airlines
SWISS Air is a reputed luxury brand and equally aspirational when it comes to travel needs of our potential buyers.
One couple from the campaign will get a Business Class travel ticket from SWISS Air to any destination in Europe. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.
The winners for the campaign will be selected through a lucky draw that will be conducted in the first week of November 2014, at Mercedes-Benz India office.