CEAT Ltd. today announced the launch of their Motorcycle Radial Tyres. The event also marked the finish of their road safety awareness drive in association with Yamaha FZ & Fazer owner’s group. The seven day awareness ride which began from Mumbai via Surat, Agra, Delhi & Jaipur covered more than 2000 kilometres across varying terrain, spreading road sense and safety awareness messages along the way. The riders conducted road safety activations in CEAT Shoppes across 5 cities that conveyed the do’s and don’ts of motorbike riding to various biking communities in each city.
The Yamaha FZ and Fazer riders rode on the newly launched CEAT radial tyres. The compound formulation of the tyre is optimized for multiple terrains; be it regular roads or gravel. The tyres also have continuous center mass for a vibration free ride. These tyres are also OEM fitment on Yamaha FZ now.
Speaking on this occasion, Mr. Anant Goenka, MD, CEAT said, “Being a safety conscious brand, we at CEAT feel that adherence of road safety norms and rules are of prime importance and this is often neglected in our country. We at CEAT are constantly innovating with new products that enhance the driving experience and the safety of CEAT users. Our MC Radial Tyres offer a safe, enjoyable and comfortable driving experience to our customers. We are confident that our latest offering will be received well by the biking community and will provide a high performance biking experience to the discerning Indian riders”.
Sandeep Shukla, Coordinator, FZ Rider group said, “The ride was very comfortable and the tyre had a great feel for the different terrains we went through. The tyres performed very well in cornering and showed good traction while braking. The road safety workshops in different cities were well attended and the local biking community appreciated the message of sensible driving.”