Jaguar Land Rover showcased solid sales performance in 2014, retailing 462,678 vehicles, up 9% versus prior year. This is the company’s fifth successive year of growth in sales. Land Rover had its best ever year with sales reaching 381,108, up 9% year-on-year. The company sold more Range Rovers, Range Rover Sports and Range Rover Evoques in 2014 than ever before, on the back of continued strong customer demand.
Jaguar sales were up 6% for the year, retailing 81,570 vehicles. The F-TYPE, which has just completed its first full year of sales, continues to raise brand awareness around the world. The XF consistently drives Jaguar volumes and in 2014 has recorded its best year of sales to date. This is Jaguar’s strongest full year performance in nearly a decade.
Commenting on the full year performance, Andy Goss, Jaguar Land Rover Group Sales Operations Director said, “Jaguar Land Rover has once again outperformed prior year performance, with retails up across all of our key regions. With 12 significant new product actions planned for 2015 and the introduction of the new Jaguar XE and the Land Rover Discovery Sport, we anticipate retailing over half a million vehicles for the first time in the company’s history. 2014 has been a year of significant achievements for Jaguar Land Rover, recognised by more than 100 international awards. We aim to make 2015 even better, by creating ever more exciting cars that deliver great customer experiences.”
Jaguar Land Rover’s global performance for the full year 2014 shows a balanced portfolio with sales up across all key regions: 122,010 in the China Region, up 28%; 96,505 for Overseas, up 1%; 86,310 in Europe, up 3%; 82,872 in the UK, up 7% and 74,981 in North America, up 2%.
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