Audi India registered an impressive 63 percent growth in 2012, exceeding its annual sales targets of 5511 units).
Commenting on the brand’s performance in 2012, Mr. Michael Perschke, Head, Audi India, said, “The sheer acceptance of our brand in India is tremendous. We set a target of 8000 cars for the year 2012 but managed to achieve that target by November itself and revised it further to 8600 cars. We have managed to exceed this target as well with a total sale of 9003 cars. Our strong performance is a result of our diverse product portfolio, network expansion, unique marketing activities and after-sales service at par with global standards. We have already made headway in 24 dealerships across the country by consolidating our leadership presence in markets like the NCR region, Gujarat and Maharashtra among others.”
“We also introduced 5 Audi models and variants in 2012 starting with the launch of Audi TT, new Audi A4, Audi Q3, Audi S4 and Audi A8L 4.2 TDI. Our first offering of compact luxury SUV – Audi Q3 was a huge success with 500 bookings within 5 days of launch. This was probably a new record in this category. Our business luxury limousine, Audi A6 and the new Audi A4 have also contributed greatly to this record sales performance,” said Mr. Perschke.
In 2012, Audi expanded its dealership network to various tier I, tier II & tier III cities of India. Audi India now has a dealer in 21 cities with 24 showrooms across the country in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.