Audi called out to its customers and all Audi enthusiasts to take a break and live a little more this weekend with Audi’s cars and SUVs at the Audi Weekender held in Coimbatore on February 28 and March 1. Audi Weekender is a program designed to give customers an overall experience of Audi’s cars and SUVs as well as sportscars. Audi Weekender drives will be held across Audi dealerships in India. Each drive shall be for a duration of two and a half hours.
The participating customers and enthusiasts were divided into groups to drive one segment of cars – SUVs, sedans or sportscars. Customers driving Audi SUVs enjoyed driving on specially made off-road track and enjoy maneuvering obstacles such as rumbler, chicken holes, axel twister and articulation while customers driving sedans got to experience thrill of acceleration, braking and slaloms. The fans also got an opportunity to get photographed with the company’s bespoke super sports car Audi R8.
Speaking about the event, Joe King, Head, Audi India said, “At Audi, we are very clear that we need to be close to our customers and we feel these unique drive experiences are a great way to connect with them. Audi Weekender gives our customers and Audi enthusiasts an opportunity to drive Audi’s technologically advanced and luxurious cars and appreciate the Audi DNA – Vorsprung durch Technik.”
The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A7 Sportback, new Audi A8 L, Audi Q3, Q3 S, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, the most powerful Audi – Audi RS 7 Sportback, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder, Audi R8 V10 plus and Audi R8 LMX available across the country.