For some, all Aston Martins look the same and it really is difficult sometimes to differentiate between their models, unless you have a keen eye. That might change now, as Aston Martin’s main financial backer, Investindustrial S.p.A. has pledged to provide cash for a refreshed model lineup that the supercar maker plans to reveal at the Geneva auto show in March.
The investors, who bought a 37.5 percent stake in the British manufacturer in 2012, will invest fresh cash in Aston Martin if needed. Andrea Bonomi, the private equity firm’s chairman said, “Aston has an industrial plan which is growing in its ambitions and we have always planned to participate in all funding needs that Aston has. It hasn’t been decided yet, but if Aston needs capital, we’re there.”
Daimler has an agreement to acquire a 5 percent stake in Aston Martin in exchange for providing the sports-car producer with components such as engines and automotive electronics. In Geneva, Aston Martin will provide a glimpse into their future products and could also reveal their plans to build their first SUV.