Hyundai Motor India (HMIL) organized the Mega Experience Hyundai Program across India on May 22, 2016 while celebrating the 20th foundation year in the country. The campaign reached out to 15,129 customers across 567 locations in 324 cities.
The program was lead by senior officials of the company across the country. It offered free 18-point check-up with benefits to the valued customers at various locations like parking lots, shopping malls, multiplexes, select residential blocks, etc. The customers also also had the opportunities to indulge in activities such as face painting and games along with benefits on car servicing, free car wash and test drives. Special initiatives were also taken to conduct free basic health check-ups for the customers.
Inaugurating the program in Chennai, Y K Koo, MD and CEO, Hyundai Motor India (HMIL), said that the program was an initiative to enhance and reinforce Hyundai’s brand association with their customers across India. As customers’ needs and preference are constantly evolving, at Hyundai they believe in understanding and innovating towards providing the best products and services to their customers. They are happy to receive the response from 15,000 happy customers in a single day. Such platforms help them come close to their customers and improve their service delivery and other initiatives.