Mercedes-Benz India’s ‘Luxe Drive’ drove into the city of Ahmedabad. Luxe Drive, based on three pillars of Adrenaline, Gourmet and Design, enchanted the consumers present at this luxurious event. The event held at Adani Shantigram, Near Vaishav Devi Circle, S.G. Highway mesmerized the consumers by providing them an overall Mercedes-Benz brand experience. The event was organized to broaden the customer base in the city and to deepen the brand loyalty by providing a superlative experience.
The guests at the event were able to see the eclectic collection ‘Gauri Khan Designs’ by Gauri Khan. Along with it, they also relished the exquisite delicacies prepared by Order of the Star of Italian Solidarity award winner celebrity Chef Ritu Dalmia. However, the highlight of the event remained the super luxurious Mercedes-Benz cars that seamlessly integrated advanced technology and opulence.
The customer engagement programme engrossed its patrons with the technical prowess and superior performance of Mercedes-Benz cars as its capabilities were showcased through a series of self-driving exercises on specially designed tracks. The participants were driven by a team of expert drivers and had a chance to experience car’s various dynamics and features both on-road and off-road. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars by the brand.
A special zone was created for the guests to choose from the favourite Mercedes-Benz merchandise. A fun-filled zone was added to the event where children could enjoy games and fun activities while their parents/relatives indulged in the experience of enjoying the various aspects of the event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout.
Free car evaluation was arranged by the Mercedes-Benz pre-owned car sales team where in a special trade-in opportunity was also provided along with personalized finance offers.